If you are just starting out, post around three times a week to give the public a chance to gradually get to know your brand. Remember, quality over quantity, so make sure what you are posting is important to your audience. Believe it or not, this is a very crucial part of your social media strategy, so pay close attention!Īs a personal trainer, it is recommended not to post more than once a day on your social media pages, as this will cause certain people to lose interest. Now that you know which platforms you should be posting on, you must decide how often to post and at what time. Focus on producing content that will engage your ideal clients, like we previously mentioned, and watch your business skyrocket! 3.
#BUILD UP CLIENT BASE PERSONAL TRAINER PROFESSIONAL#
Your professional account is where you should implement your marketing strategy and build a following. The goal of your professional account should be to advertise your business and connect with your key demographic, which differs from your personal account. Protect your private space by taking control of what the public can or can’t see.Īnother reason to keep each separate is because the purpose of both accounts varies. Your personal account should be reserved for your friends and family, where more intimate images and posts can be shared. For instance, there may be photos and videos of your family on your private social media page which you may not want the public to see. Never promote your business through your personal account, as your private audience is very different than the public one. Keep your personal and professional account separateĪs a personal trainer, it’s important to keep your personal and professional social media accounts separate. (We’ll talk about this more later!)īy knowing exactly who you want to accompany on their fitness journey, you can design an approach that will resonate strongly with them. Always remember, quality content is more important than quantity. Try not to post on more than two to three platforms, so as not to overwhelm the public. However, if you want to target an older crowd between the ages of 35 and 44, consider using Facebook and LinkedIn. For example, if you want to reach out to people between the ages of 24 and 35, then Instagram and Twitter are your best options. Different platforms tend to be popular with different age groups. Narrowing down your target audience will also help you decide which social platforms to post on. Mothers from far and wide will reach out to you, since this is your specialty! Define your target audience and focus on them! By having a clear focus, you’ll build your loyal client base.
For instance, if your goal is to help new mothers shed excess weight, you will become known as the expert in this area through your social media strategy. By having a clear focus, you will create your own niche in the fitness industry. Many personal trainers may think that focusing on a specific type of clientele when using social media may restrict their business, but this is far from the truth. Once you narrow down your demographic, you can create an effective strategy to get their attention. The first thing you need to do before you start posting is to define your target audience. The benefits of using social media to scale your business are several, so let’s dive into the tips and tricks that will propel your endeavor forward! 1. 7 Social Media Tips to Expand Your Business
This gives you direct access to the people you want to help, creating an opportunity for you to communicate with them at any time and build meaningful relationships. Not to mention the fact that it is extremely cost effective!Īs a personal trainer, social media is a great way to connect with your target audience. This is a huge advantage, as you can use your own words to cater to your specific audience. You can choose the content you want to put out into the digital space rather than leaving it in the hands of someone else. Such a powerful advertising medium can also help you stay in control of your business. So, as you can see, promoting your venture on social media will broadcast your brand and give you the exposure you seek. Platforms such as Facebook, Instagram, and Snapchat allow you to spread your unique message to billions of people.
Social media is an extremely effective marketing method in today’s day and age. Discover the many ways this incredible tool can catapult your business! If you’re a personal trainer looking for a way to stand out, then social media may be the answer.
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